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Innovate – by Masdar City

Innovate is a global Masdar City initiative that provides a platform for innovation-focused companies to showcase their technologies to international investors.

With a focus on the key areas of urban mobility, clean energy, agritech and food security, and artificial intelligence, the Innovate initiative grants companies exclusive access to the dynamic Abu Dhabi technology ecosystem.

Innovate kicked off its yearlong program with physical and virtual activations at Abu Dhabi Sustainability Week in January 2022, one of the world’s largest sustainability gatherings of its kind. Innovate hosted a mix of in-person and virtual events, and brought together technology developers, innovators and potential investors, and showcased a range of groundbreaking technologies by participating companies.

Participants of Innovate have the opportunity to explore the unique benefits of setting up a business at Masdar City – a global hub for R&D, technology and innovation. For further information on how to participate in the Innovate initiative, please contact the Innovate team at:


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